Often, you'll want to learn more about particular industries when doing marketing research.
Industry reports, available in databases, print resources, and websites, contain valuable analysis of an industry's operating conditions, driving forces, competitive landscapes, and more.
Be aware that many do not cover smaller niche industries and always check the date to see how current the information is.
Supplement these reports with information found in newspapers and trade publications.
Accompanying image is from the IBIS World database.
Searches can be limited by these categories on the Advanced Search page via Publication Type and Document Type:
Company Reports can also be accessed directly by clicking the Company Profiles link at the top of the page
Sample Company Report:
Searches can also be limited by these categories after a search has been placed:
For more information on finding company information in Business Source Premier, check out this guide.